Boosting foreign market sales of ISM Separator in Poland

How we achieved ROAS of 668.47% thanks to Google Ads

About the client

ISM Separator is a global manufacturer of grain cleaning separators. The main objective of the advertising campaign was to promote the client’s website on the Polish market, attract the target audience, and increase equipment sales.

Project objectives:

• Attract traffic to the site among Polish agricultural enterprises and farmers.
• Optimize advertising campaigns to get maximum return on investment.
• Increase conversions

Preparing the site for advertising traffic

Before launching advertising campaigns, we analyzed the client’s website and implemented a number of improvements:

✅ Optimization of the site structure for the Polish audience, adaptation of content to local requests.

✅ Translation of pages and product descriptions into Polish.

✅ Adding application forms with simple UX/UI for user convenience.

✅ Improve site loading speed for a better visitor experience.

Setting up and optimizing advertising campaigns

For effective promotion, we used the following Google Ads advertising tools:

✔ Performance Max is a universal campaign that covers search, YouTube, Gmail, and CMS.

✔ Search advertising – targeted at key queries in Polish related to grain cleaning separators.

✔ Remarketing – a campaign to re-engage visitors who were already interested in ISM Separator products.

After launching the campaigns, we regularly optimized:

🔸 Excluded ineffective keywords and locations.

🔸 We analyzed audiences and adjusted bids according to their behavior.

🔸 Added new negative keywords to avoid irrelevant traffic.

🔸 Optimized ads and extensions to increase CTR.

Results (May – December 2024)

✅ ROAS: 668,47%

✅ Advertising costs: 137 000 грн.

✅ Number of views: 998 000

✅ Number of conversions: 392

Future plans

Based on the results obtained, we plan further development of advertising campaigns:

🔹 Expansion of campaigns to new regions of Poland with high demand.

🔹 Using YouTube video advertising to increase brand awareness.

🔹 Performance Max optimization for even greater ROAS growth.

🔹 Expansion of advertising in the markets of Spain, Austria and other European countries.

Conclusion

Properly configured advertising through Google Ads, the use of Performance Max and search campaigns, as well as regular optimization allowed ISM Separator to enter the Polish market with high profitability and attract a target audience. Next – scaling campaigns and even greater sales growth!