Case: Advertising for the Online Workwear Store Pro.dp.ua

How We Achieved ROAS of 3023% Thanks to Google Ads

About the client

Pro.dp.ua is an online store of workwear and protective footwear that offers quality products for workers in various fields: construction, gas stations, service stations, the agricultural sector, and welders.

Project objectives

Our task is to increase sales through Google Ads using effective advertising tools and special offers.

Preparing the site for advertising traffic

Before launching advertising campaigns, we analyzed the Pro.dp.ua online store and refined key elements of the site. This was important not only to improve conversion from advertising, but also to prepare the site for further development of organic traffic.

Updates that have been made:

✅ Optimization of the site structure for easy navigation and quick order processing.

✅ Adaptation of category pages and product cards: detailed descriptions added, photos and characteristics improved.

✅ Updating banners and visual design of the site for better brand perception.

✅ Preparing and uploading a product feed to Google Merchant Center to launch shopping advertising.

Google Shopping setup and optimization

In the first month of work, we created all the necessary accounts to launch shopping advertising:

🔹 Google Merchant Center – uploaded the product feed, optimized the data, and successfully passed moderation.

🔹 Google Ads – set up an advertising account and created the first campaigns.

🔹 Google Analytics – set up tracking of conversions and user behavior on the site.

After basic settings, we launched:

✔ Performance Max – a universal campaign that covers all Google advertising platforms (Search, YouTube, Gmail, CMS and Shopping).

✔ Search campaign – targeting key queries related to workwear.

✔ Advertising of priority categories – emphasis on welding clothing with an additional offer (a T-shirt as a gift).

Implemented solutions and additional initiatives

Our business development specialists suggested that the client expand the range of popular products and add new items to the store’s assortment. This allowed to increase the average check and improve customer satisfaction due to a wider selection of products.

As part of this expansion, the following was implemented:

📌 Updating the welding clothing line – new models of welding suits – (with and without insulation) based on innovative WelderSafe + RigChief Universal fabrics with fire-resistant impregnation Pirovateks® have been developed and added to the catalog .

📌 Expansion of workwear categories – new sections for the agricultural sector, food industry, and car service stations were added to the site.

📌Adding related products – professional welding masks were integrated into the catalog , which allowed us to reach an additional target audience and increase the store’s competitiveness.

Continuous optimization of advertising campaigns

Throughout the entire advertising period, we regularly worked on optimizing campaigns:

🔸 We disabled ineffective products and adjusted bids.

🔸 Added negative keywords to filter out irrelevant traffic.

🔸 Worked with blocked products in Merchant Center, promptly correcting errors.

🔸 Analyzed results and changed betting strategies to improve profitability.

🔸 Excluded inefficient locations to reduce costs.

Advertising began to bring the first results in the second month, and at the end of 2024 we received strong final figures

Results (August – December 2024)

✅ ROAS: 3023%

✅ Advertising costs: 109 000 грн.

✅ Average check: 7 500 грн.

✅ Reach: 851 000 impressions

✅ Number of clicks: 22 200

Future plans

Based on the results obtained, Pro.dp.ua will continue to scale the business, and we will continue to optimize advertising campaigns and develop the site.

🔹 Expansion of the assortment – adding new models of workwear for welders, gas station workers, service stations, and construction workers.

🔹 Launch of new product categories – integration into the catalog of welding machines and related equipment.

🔹 Increasing advertising effectiveness – developing separate campaigns for leading products and products with low reach to improve their visibility.

Conclusion

Competent advertising setup through Performance Max and search campaigns, scaling the assortment, and a strategic approach to store development allowed us to achieve high profitability in just five months of operation.

📌 Next steps are expanding the range, scaling advertising campaigns, and implementing new marketing tools for even greater business growth.